Journal

Writing on brand systems, craft, and how AI is changing the way design gets made.

Field NotesZarina Clark — Los Angeles

Journal

Notes on branding, design, and the craft of building brands — written between projects, published when they're ready.

07 EntriesStrategy · Identity · Craft

01EducationFeaturedAI in Design: The Revolution We Didn't Know We NeededAI has entered the design world, and, cue the suspenseful music, people have opinions. You've probably seen the "robots are taking over" takes…→02For DesignersSo, You Want to Be a Designer? Here's How to Land That First JobYou're on the edge of your first design job search, and maybe it feels like everyone else has it figured out, while you're still sorting out what kind of designer you want to be…→03BrandingThe Only Guide to Graphic Design Software You Need in 2025If you're diving into the world of graphic design, here's a fact: picking the right software is almost as important as picking the right playlist to work to…→04BrandingBuilding a Brand: It's More Than a LogoWhen you hear "brand," what pops into your head? A logo? A color palette? Maybe a slogan or a catchy jingle? Sure, those are all pieces of the puzzle, but…→05EducationLearning to Love the Cringe (And Create Without Apology)There's this moment that happens every time I'm about to post something new. My finger hovers over the 'publish' button, and suddenly, this little voice kicks in…→06EducationFrom Words to Design: The Journey I'm Living NowMy story began with words. At fourteen, I was filling pages with characters and storylines, fully immersed in my first big project — a sixty-chapter book…→07BrandingDesign as the Spark That Moves Brands ForwardThink of every brand you love — the ones that catch your eye and actually stick in your mind. Chances are, their graphic design…→

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